Business related Essay

1. Define Marketing. What is marketing process as set out in your text book. justify the various elements of marketing process. ( LO1 perspicacity Criteria 1.1) 2. Select an organization of your choice, identify the marketing orientation it focuses on and evaluate the benefits and costs of the marketing orientation for the selected organization ( LO1 Assessment Criteria 1.2)3. The Dunkin Donut Case ( LO1 Assessment Criteria 1.2) For to a greater extent than 50 years, Dunkin Donuts has offered customers throughout the United States, and around the world, a consistent experience the same donuts, the same coffee, the same introduce dcor each time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin Dawgs in addition to the old standbys, devoted customers argue that its the coffee that sets Dunkin Donut apart. To keepcustomers coming back, the chain still relies on the recipe that founder Bill Rosenberg crafted to a greater extent than 50 years ago.The order is so pertain about offering a consistent, high-quality cup of coffee that managers in Dunkin Donuts Tree-to-Cup program monitor the progress of its coffee beans from the farm to the restaurant. The result? Dunkin Donuts sells more cups of coffee than any other retailer in the United States 30 cups a second, nearly one billion cups each year. Building on that success, the company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015.What marketing orientation does Dunkin Donut follow here and why? Give reasons and justification tuition progeny/s achieved in the assignmentBy completing this assignment successfully, the student lead achieve the following learning outcomeLearning OutcomeLO1 Understand the concept and process ofmarketingAssessment Criteria1.1 explain the various elements of the marketingprocess1.2 evaluate the benefits and costs of a marketingorientation for a selected org anisationGrading CriteriaPASSThe student will be awarded a PASS var. ifhe/she achieves all assessment criteriaMERITThe student will be awarded a Merit grade ifhe/sheThe learners evidence shows for M1 Identify and apply strategies to findappropriate solutions effective judgements have been made complex problems with more than one variablehave been explored an effective approach to study and research hasbeen appliedDISTINCTIONThe student will be awarded a Distinctiongrade if he/sheThe learners evidence shows for conclusions have been arrived at throughsynthesis of ideas and have been justifiedD1 Use critical reflection to evaluate own work the severeness of results has been evaluated using and justify valid conclusionsdefined criteria self-criticism of approach has taken place realistic improvements have been proposedagainst defined characteristics for success