Visual analysis advertisement essay
Thursday, August 27, 2020
Top Glove Corporation Berhad Analysis
Top Glove Corporation Berhad Analysis Globalization opens new chances to all of us. Simultaneously, it escalates the difficulties before us. This report starts by presenting globalization and the ascent of the worldwide organization. In this way, it would talk about the advantages and indentify the difficulties that the chose organization (Top Glove Corporation Ltd) experienced while working together universally. This global organization is the universes biggest elastic glove maker works in three head topographical territories of the world. It will finish up by introducing a short thought for a global enterprise in working business abroad. A worldwide organization is alludes to any business that has beneficial exercises in at least two nations. Ordinarily, a worldwide company grows new items in its nation of origin and producers them abroad. A worldwide exchange is alludes to a trade of merchandise and enterprises with outside nations. The falling boundaries to cross-fringe exchange made it simpler for todays firms to sell globally. All things considered, remote direct venture (FDI) is the point at which a firm creation a physical speculation into building another industrial facility to deliver or showcase an item in another nation. During the 1920s and 30s, different exchange hindrances raised by universes country government have added to the Great Depression of the 1930s (Hill, 2009, p.11). Be that as it may, the development of worldwide establishments, for example, GATT (General Agreement on Tariffs and Trade) and WTO (World Trade Organization) has effectively bringing down the exchange and venture hindrances among nations and empowered more organizations associated with universal exchange and speculation. In addition, mechanical, market, cost and serious elements had added to the development of globalization. Numerous open doors had created in a universal business. A global organization can grow its incomes by selling items and administrations worldwide by creating in countries where key activity costs, for example, work, are modest. As business sectors globalize, associations progressively take part in cross-more extensive exchange and speculations showing that administrators need to perceive that the undertaking of dealing with a universal business is varies from that of dealing with a simply local business from various perspectives. In global settings, director in a worldwide organization is gone up against with a scope of issues that the supervisor in unadulterated local business that could never faces. Nations contrasts in political frameworks, financial frameworks, culture, legitimate frameworks represent a test to the director on the grounds that these distinctions require the chief to shift its practices nation by nation. Corporate Profile Top Glove was built up and established by the couple group of Dr. Lim Wee Chai and Mrs. Tong Siew Bee in year 1991. Dr. Lim Wee Chai was selected as the Chairman of Top Glove Corporation Ltd on 4 September 2000; he has over 20 years of involvement with the elastic and latex producing business. Fellow benefactor Mrs. Tong Siew Bee was delegated as an Executive Director of Top Glove on 4 September 2000, she has over 10 years involvement with the data innovation field. The historical backdrop of Top Glove extends back 18 years when Dr. Lim acquires an abundance of experience the showcasing of customer items while he was the Sales Manager of an auxiliary organization OYL Industries Ltd to set up Top Glove Pte Ltd in 1991. Disregarding his initially own glove assembling and exchanging business with just three creation lines, the production has experienced numerous adjustments its corporate way, the organization made due through disorderly occasions during the Asian budgetary emergency in 1997 to 1998. The organization was effectively recorded in the Kuala Lumpur Stock Exchange in year 2001. In a limited capacity to focus marginally over a year, Top Glove Corporation Ltds posting has been effectively advanced from the Second Board to the Main Board of the Kuala Lumpur Stock Exchange on May 16, 2002. Since its initiation in Malaysia in 1991, Top Glove had evoked from 1 plant in 1991 with 3 creation lines to 20 production lines in 3 nations and extended this business to be the universes biggest elastic glove maker. There are 14 production lines in Malaysia, 2 processing plants in China, 2 glove fabricating manufacturing plants and 2 latex focus plants in Thailand. With 379 glove creation lines, Top Glove has a tremendous creation limit of more than 33 billion pieces for each annum. Today, Top Gloves clients comprise of glove merchants and wholesalers from everywhere throughout the world, mostly from the U.S. furthermore, Europe. The organization has complete scope of top quality items, for example, Latex Examination Gloves(powdered and sans powder), Latex Examination Gloves(Powder free), Colored and Flavored (Mint)Gloves, Soft Nitrile Gloves, Surgical Gloves, Vinyl Gloves, Household Gloves, Polyethylene(PE) gloves, Stretchy Vinyl Gloves, Clean room Gloves, and Polyethylene(PE) Aprons. These top quality items utilized in assortment industry, for example, clinical, food and administrations, dental, car, electronic and research facility areas. Top Glove has a market capitalization of RM3.7 billion as at 31 August 2010. The company posted a business income of RM2.08 billion in FYE2010, it was an expansion of 36% from RM1.53 billion a year ago while benefit after assessment of RM250 million rose 49% from RM168 million. (Top Glove, Annual Report 2010). The organization consistent puts resources into RD and teams up with Rubber Research Institute (RRI) and the Malaysian Rubber Board (MRB), Top Glove is at the cutting edge of new improvement in elastic examination innovation. The overhauling and joint efforts of RD is to empower Top Glove to be a world class of savvy maker with the most broad scope of premium quality glove items. Advantages Because of the falling boundaries to the free progressions of products and ventures, declining broadcast communications and transportation costs, the volume of cross more extensive exchange and speculation has been developing quickly demonstrating that there are numerous organizations go worldwide. Every one of these elements made it simpler for organizations to contribute abroad and came about the development of worldwide organizations. This segment is to expand potential advantages that Top Glove procures while wandering abroad. Advantages of Globalize Production As indicated by Hill (2009, p.7), the globalization of creation alludes to the sourcing of merchandise and enterprises from areas around the world to exploit national contrasts in the expense and nature of components of creation, (for example, work, vitality, land and capital). By doing this, a global organization would have the option to let down generally cost structure and improve the nature of its items offering. As indicated by Mr. Lim Cheong Guan (Executive Director of Top Glove Corp), he said that outside laborers represent around 50 to 60 percent of the gatherings all out specialists. Despite the fact that the expense of recruiting remote specialists somewhat higher, it isn't noteworthy as it tends to be balanced by progress efficiency through the tremendous base of laborers (Top Glove, 2010). For instance, when setting up plants abroad especially in China, the enormous youthful and educated work power accessible in China gives more decisions to the organization to enroll the gifted works that are blocked off in Malaysia. Accordingly, with this trademark, the creation in China can be augmented in a minimal effort way. Moreover, lower land securing cost combined with lower authoritative cost awards Top Glove work its business financially and alluring in the host nation. In addition, having plants in outside market (for example Top Glove (Zhangjiagang) Co. Ltd in China and Great Glove (Thailand) Co., Ltd in Thailand) would empower the organization to acknowledge area economy on the grounds that the high transportation expenses can be stayed away from and it is progressively ideal for the organization to circulate its items inside the nation other than sending out. Extend Sales and Income Globalization can give Top Glove another wellspring of salary. As a global organization, aside from serving the nearby needs, the firm can likewise appreciate the deals from the abroad business. For instance, Top Glove has in excess of 900 clients and its items are sent out to in excess of 180 nations. In view of the organization site, the vast majority of its items provide food for send out market, deals income for the most part from Europe 33%, North America 29%, Latin America 20% and Rest of the World 18%. In this manner, the general business benefit can be duplicated through the expanding incomes outside of the nation of origin. Worldwide Diversification As referenced before, Top Gloves has a wide fare markets. In this manner, as the organization differentiates its market, it turns out to be less powerless against the adjustments in nearby interest. At the end of the day, it spread hazard by abstaining from having all eggs in a solitary container. For example, on account of neighborhood advertise goes immersed or other factor, for example, loan cost raised by nearby government, while working in such a tremendous market can safeguard Top Glove against such dangers. As per Shapiro and Sarin (2009, p.19-20), the outside incomes by and large are not entirely connected with those of local speculations, the more prominent hazard of individual undertakings abroad can well be counterbalanced by useful portfolio impacts. This has implied that a global organization like Top Glove would have the option to lessen burdens and maintain a strategic distance from tight money control through remote direct venture having depended on the presence of budgetary market blemishes. We have better benefit, great income and a solid asset report said by Chairman Dr. Lim Wee Chai in a meeting (Porter and Li, 2010). This additionally infers the more noteworthy income would empower the company to gain likely business or to deliver out profits to its investors. Upper hands With respect to the glove business producers like Kossan Rubber Industries Berhad, Supermax Corporation Bhd, Hartalega Holdings Berhad are the significant rivals in the nearby market. Howev
Saturday, August 22, 2020
Strength of Oedipus Character
Quality of Oedipus Character Presentation Oedipus can be depicted as a Greek legendary character in the Greek culture. He is portrayed as an individual who came to satisfy a specific prescience. The prescience itself includes this third ruler of Thebes executing his organic dad. Later on, he accidentally weds his natural mother.Advertising We will compose a custom exposition test on Strength of Oedipus Character explicitly for you for just $16.05 $11/page Learn More All of this started with a prophesized prophet after the introduction of Oedipus. Hence, Laius arranges his passing to turn away this predictions. Tragically, while he was forgotten about there in the wild incredible, shepherd gets him and hands him over to a companion. Through the shepherdââ¬â¢s companion, he winds up in Corinth in the Kings house. The King and Queen accept him as their own child. They consider him to be a gift as they didn't have a kid. At first, Oedipus didn't know about the way that the King and Queen were not his actual guard ians. Along these lines, when one day an alcoholic referenced that he was embraced, it grieved him. He turned out to be considerably progressively disturbed on visiting a few prophets. Despite the fact that the prophets came clean with him, it was all the more alarming in light of the fact that around then, he was unable to understand everything. At some point, while Oedipus was on his way, he had a debate with the King of Thebes and obscure to him he executed him subsequent to having the contention. He didn't have the foggiest idea about that he was the lord of Thebes when he was executing him. Later on in the town of Thebes, his brains empowered him to answer a conundrum and hence spared the individuals of Thebes. He in this manner proceeded to satisfy the prediction by wedding King Laiusââ¬â¢s widow. Be that as it may, when mother and kid came to learn later on their actual connection to one another, the mother chose to end it all. Oedipus then again choose to dazzle himself. Quality of character by Oedipus has a remarkable focal quality. This quality is his interest or at the end of the day his reality looking for enthusiasm. This quality can be named as being a piece of him. This is first seen after he gets a tip of his actual Identify. Since he needed to truly know reality behind everything, he is seen visiting different prophets just to discover reality. Despite the fact that it took a long time for him to know reality with regards to his folks, he at long last found out reality, however somewhat late. His fact looking for nature can likewise be expressed gratitude toward for empowering him to gain the seat of Thebes. This puzzle of Sphinx empowers him become a ruler and prepares a wife.Advertising Looking for article on writing dialects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More reality looking for nature of Oedipus can nearly be portrayed as being hard-coded in him. This is obvious as he disregarded all admonitions to avoid reality. A model is an admonition by the prophet who was visually impaired, for example Tiresias. Terisias calls attention to him ââ¬Å"You donââ¬â¢tââ¬â¢ need to know the truthâ⬠It is in actuality baffling to him when he at long last learns reality. Indeed it is simply reality that cuts Oedipus down and not even his resistance of the divine beings. The longing to realize reality subsequently frames the most grounded rousing component in Oedipus. His time of dominant as lord comes down to being described as a reality looking for mission. It is no big surprise that regardless of the huge title that he held, his life had numerous vulnerabilities that framed an enigma around him (Simon, 201). It very well may be put down that in the entire play; the fact of the matter is distinctively protected from Oedipus. At the point when it anyway at last sunrises to him, a similar truth stuns him. He anyway grasps this reality with great affection. Hence one can say that his capacity to move from being in torment and confounded about the fact of the matter is a quality in character. It really shows exactly how Oedipus has at last gotten shrewd. All through the play of Sophocles, Oedipus appears to be amazingly reckless on his journey for reality regardless of the results that are difficult. Despite the fact that one can say that his mission for the reality of the situation was joined by bunches of misery, this equivalent journey is the one that is credited towards having changed Oedipus. Because of his numerous tribulations, Oedipus is compelled to grapple with new duties. These were to influence his family and realm, yet additionally himself. He is in this way observed to have come out more grounded. This quality of character likewise shows that he without a doubt has gotten adult. End Come to consider it, there was just a single path through which Oedipus could have accomplished his quality of character. In this manner, Sophocles jus t gets out a basic actuality through this quality of Oedipus. This straightforward reality is that everyone is consistently in a mission to discover reality with regards to something. It's anything but an absolute necessity for the journey to liberate you. The reality anyway is that the excursion on your journey will shape you Simon, Peter.à The Norton Anthology of World Literature. 1(2). USA: à W. W. Norton Company. 2009.Advertising We will compose a custom paper test on Strength of Oedipus Character explicitly for you for just $16.05 $11/page Learn More
Friday, August 21, 2020
Using MLA Format in Writing Mock Essays
Using MLA Format in Writing Mock EssaysMocking essay topics are one of the very important parts that every student must focus on when writing an essay. When you enter the college essay writing course, it is important to note that all the students must write at least one mock essay for each of the four topics that the instructor has listed.Each topic is known as MLA format and they are provided by the college or university you are taking the class. With this program, you have the freedom to freely use any words you like and you do not have to follow certain rules. They are the most commonly used formats and they are recognized by the majority of the writers today.However, there are some topics that you may not know what to write about and this is the reason why you will need to start brainstorming and find out what people are writing about these days. MLA format also allows you to find out this information easily. With this format, you can find out what is going on in the world of the moment and you can tell a story from your own point of view.If you are lucky enough to be in the position where your professor can give you some hints regarding MLA format, then do not waste the chance. You can use them to your advantage and you can start writing mock essays with ease. In order to really understand what your professor was trying to say, you have to spend some time to read up on these suggestions.Do not rush into having your first mock essay topics because this can cause you a lot of trouble. The goal here is to be able to make an effective presentation of your own ideas and what your essay should look like. There are no strict rules when it comes to these topics but there are a few guidelines that you have to follow to be able to write a good story.You have to include in your essay at least one sentence that contains your own opinion and a name of a famous author who is considered as the founder of MLA format. You can also mention this author's work and what he/she has written about. You can also include this name in your introduction paragraph because this will help readers remember who you are talking about.You have to be sure that you have included every point that you can think of in your MLA format essay. It is very important that you only include the points that you know about. If you miss a few, you could end up having a very mediocre article that the readers won't even remember what it is about.Remember that when it comes to mock essay topics, it is important to write from your own point of view. This is because your editor or teacher is not here to judge you. Instead, they are there to make sure that you will be able to compose a coherent and well-written article.
Monday, May 25, 2020
The May Revolution in Argentina
In May of 1810, word reached Buenos Aires that the King of Spain, Ferdinand VII, had been deposed by Napoleon Bonaparte. Rather than serve the new King, Joseph Bonaparte (Napoleonââ¬â¢s brother), the city formed its own ruling council, essentially declaring itself independent until such time as Ferdinand could reclaim the throne. Although initially an act of loyalty to the Spanish crown, the ââ¬Å"May Revolution,â⬠as it came to be known, was eventually a precursor to independence. The famous Plaza de Mayo in Buenos Aires is named in honor of these actions. Viceroyalty of the River Platte The lands of the eastern southern cone of South America, including Argentina, Uruguay, Bolivia, and Paraguay, had been steadily growing in importance for the Spanish crown, mostly because of revenues from the lucrative ranching and leather industry in the Argentine pampas. In 1776, this importance was recognized by the establishment of a Viceregal seat in Buenos Aires, the Viceroyalty of the River Platte. This elevated Buenos Aires to the same status as Lima and Mexico City, although it was still much smaller. The wealth of the colony had made it a target for British expansion. Left to Its Own Devices The Spanish were correct: the British had their eye on Buenos Aires and the rich ranching land it served. In 1806-1807 the British made a determined effort to capture the city. Spain, its resources drained from the devastating loss at the Battle of Trafalgar, was unable to send any help and the citizens of Buenos Aires were forced to fight off the British on their own. This led many to question their loyalties to Spain: in their eyes, Spain took their taxes but did not hold up their end of the bargain when it came to defense. The Peninsular War In 1808, after helping France overrun Portugal, Spain was itself invaded by Napoleonic forces. Charles IV, King of Spain, was forced to abdicate in favor of his son, Ferdinand VII. Ferdinand, in turn, was taken prisoner: he would spend seven years in luxurious confinement in the Chà ¢teau de Valenà §ay in central France. Napoleon, wanting someone he could trust, put his brother Joseph on the throne in Spain. The Spanish despised Joseph, nicknaming him ââ¬Å"Pepe Botellaâ⬠or ââ¬Å"Bottle Joeâ⬠because of his alleged drunkenness. Word Gets Out Spain desperately tried to keep news of this disaster from reaching its colonies. Since the American Revolution, Spain had kept a close eye on its own New World holdings, fearing that the spirit of independence would spread to its lands. They believed that the colonies needed little excuse to cast off Spanish rule. Rumors of a French invasion had been circulating for some time, and several prominent citizens were calling for an independent council to run Buenos Aires while things got sorted out in Spain. On May 13, 1810, a British frigate arrived in Montevideo and confirmed the rumors: Spain had been overrun. May 18-24 Buenos Aires was in an uproar. Spanish Viceroy Baltasar Hidalgo de Cisneros de la Torre pleaded for calm, but on May 18, a group of citizens came to him demanding a town council. Cisneros tried to stall, but the city leaders would not be denied. On May 20, Cisneros met with the leaders of the Spanish military forces garrisoned in Buenos Aires: they said they would not support him and encouraged him to go ahead with the town meeting. The meeting was first held on May 22 and by May 24, a provisional ruling junta which included Cisneros, Creole leader Juan Josà © Castelli, and commander Cornelio Saavedra was created. May 25 The citizens of Buenos Aires did not want former Viceroy Cisneros to continue in any capacity in the new government, so the original junta had to be disbanded. Another junta was created, with Saavedra as president, Dr. Mariano Moreno, and Dr. Juan Josà © Paso as secretaries, and committee members Dr. Manuel Alberti, Miguel de Azcuà ©naga, Dr. Manuel Belgrano, Dr. Juan Josà © Castelli, Domingo Matheu, and Juan Larrea, most of whom were creoles and patriots. The junta declared itself rulers of Buenos Aires until such time as Spain was restored. The junta would last until December 1810, when it was replaced by another one. Legacy May 25 is the date celebrated in Argentina as the Dà a de la Revolucià ³n de Mayo, or May Revolution Day. Buenos Aires famous Plaza de Mayo, today known for protests by family members of those who disappeared during Argentinas military regime (1976-1983), is named for this turbulent week in 1810. Although it was intended as a show of loyalty to the Spanish crown, the May Revolution actually started the process of independence for Argentina. In 1814 Ferdinand VII was restored, but by then Argentina had seen enough of Spanish rule. Paraguay had already declared itself independent in 1811. On July 9, 1816, Argentina formally declared independence from Spain, and under the military leadership of Josà © de San Martà n was able to defeat Spains attempts to retake it. Source: Shumway, Nicolas. Berkeley: The University of California Press, 1991.
Friday, May 15, 2020
Sports Play An Important Role Of Society Essay - 1819 Words
Sports play an important role in society. For social bondage the importance of sports is much more than other events. Actually sports is something we do rather than theory. Sports is a channel through many of the major concerns which revive out politics ââ¬â inequality, wealth, capital, class, relationship between global north and south and gender and others events ââ¬âcan be critically perused in an innovative method across of variety of setting. Political economy of sports means in a cultural terms. Sports cannot be separated from its cultural terms. The importance of sports is more than business and expands far beyond the political realm in which it is governed. In this paper shall be emphasized on meaning of sports, elimination of racism, sports and globalization, sports and nationalism, economic development and conflict resolution. General Meaning of Sports: Sports is a general term which includes such as Football, cricket, baseball, badminton, rugby, archery and different kinds of sports. Actually sports are all types of competitive physical activities or games through which organized representation aiming at utilizing, maintaining and development of physical capability and qualification while rendering recreation to spectators, participant, general viewers. Generally a competitive games between two party aiming at defeat other one. (Alphonsy, 2016) Value of Sports: Sports have become a global recreational industry. In order to alive, sports are need to be entertaining theShow MoreRelatedRole Of Sports In Society1130 Words à |à 5 PagesRole of Sport in Society For many years, sports have played a huge role in many of our lives. They have been used for entertainment and many others would love to argue that fact and say that is their only use and have no other valuable lessons. 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This paper will argue systems, oppression and power against women in sports and in society and will talk about the system of sports and the discrimination against women in society. It will include the question how are women valued in sports and how it plays a big role in society today? In sports, women make less money than men. This has a great deal to do with race, gender, and ableism against women. Basketball is a sport where women make significantly less money thanRead More Culture, Race, and Gender in Sports Essay696 W ords à |à 3 Pages and Gender in Sports When a person of a specific gender enters a non-traditional sport for their gender/sex, many social and moral issues will arise challenging that person involved in that particular sport. The intentions of the individual will be questioned as well as their personal interest in the sport. Before any of these questions are asked, there must be a redefinition of gender roles, femininity, and masculinity. 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Wednesday, May 6, 2020
Two Diverse Meanings in the Play, The Crucible - 1150 Words
A crucible has two diverse meanings: a vessel used for melting substances that require a high degree of heat or a severe test or trial. The play, The Crucible, uses both definitions in unison to show the fiery atmosphere of the Salem Witch Trials and the severity of the trials. Three primary characters involved in the scorching environment of the Salem Witch Trials are Elizabeth Proctor, Reverend Hale, and John Proctor. Since The Crucible entitles that people are going to go through a test and receive knowledge from it, these three characters gain the most insight from the trials and tests that they endure. At the beginning of The Crucible Elizabeth Proctor is characterized as a good Puritan woman who is having a difficult time forgiving her husband, John, for cheating on her with another woman. Her resentment towards John has caused many months of arguing and an unstable household. Elizabeth is confused as to why John would want to cheat on her and tries to find an answer without de stroying their marriage altogether. As the play develops and Elizabeth is wrongly sentenced to jail, she begins to gain insight about John after several long, dreary months in a jail cell. One day the court summons Elizabeth for further questioning. The judge asks Elizabeth if she knows if ââ¬Å"her husband turned from her,â⬠thus implying that the judge knows of Johnââ¬â¢s affair (Miller 974). In order to protect her husband and prove her love from him, she openly lies in court by saying, ââ¬Å"No, sir, myShow MoreRelatedMovie Analysis : Dallas Buyers Club Directed By Jean Marc Vallee And The Imitation Game By Morten Tyldum1850 Words à |à 8 PagesMAJOR WRITTEN ASSIGNMENT: TOPIC TWO ESSAY WORD COUNT: 1893 In film, drama is the most diverse of genres with many subcategories such as crime drama, comedy drama, romantic drama, historical drama etc. Dallas Buyers Club directed by Jean-Marc Vallee and The Imitation Game by Morten Tyldum both take on the role of producing historical and biographical dramas. 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afà ¡rik University and is therefore designed to meet the needs of this course. The main motivation was the lack of appropriate materials, especially as the groups generally comprise students with a very diverse level of English. This diversity therefore became the main criterion determining both the form and theRead More8 stages of social development6628 Words à |à 27 Pagesnext stage. Eriksons stage theory characterizes an individual advancing through the eight life stages as a function of negotiating his or her biological forces and sociocultural forces. Each stage is characterized by a psychosocial crisis of these two conflicting forces (as shown in the table below). If an individual does indeed successfully reconcile these forces (favoring the first mentioned attribute in the crisis), he or she emerges from the stage with the correspo nding virtue. For example, ifRead MoreBusiness in Hong Kong Essay7716 Words à |à 31 Pagesfinancial crisis can be a recovery with structural changes, and fluctuated fortunes of political parties with measurable of ups and downs which support of the government. The practices of different countries compared to Hong Kongââ¬â¢s two systemsââ¬â¢ on focusing the conflict between two different systems of laws. Hong Kong has been through an extensive critical period with their financial system, have had a broad variety in their peopleââ¬â¢s behavior, vast dimensions of major elements incorporated into their business
Tuesday, May 5, 2020
Longitudinal Digital Marketing Strategies â⬠Myassignmenthelp.Com
Questions: What Are The Necessary Opportunities Of Making Internet Marketing For Brand Promotion? What Are The Challenges Of Internet Marketing For Promoting A Specific Brand? What Should Be The Recommendations For Overcoming Challenges Of Internet Marketing? Answers: Introduction: After the emergence of internet marketing the business experts got ample opportunities in endorsing their products and services in different geographical boundaries due to its wide range of network. Advertisement with the help of traditional media is not sufficient enough in drawing the attention of international customers. In the realm of globalization, business organizations aim to expand their entire process of business in multinational countries. Internet marketing is the most effective tools for introducing the brand in various geographical corners. On the other hand, traditional media vehicles are not sufficient enough in gaining the brand image and reputation internationally. This specific study has focused to make an in-depth evaluation on the overall impact of internet marketing for rendering business image and reputation. At the same time, marketing managers have to face innumerable challenges while conducting internet marketing. Project Objective: The primary objectives of this specific project are as follows: To evaluate the necessary opportunities of making internet marketing for brand promotion To critically understand the challenges of internet marketing for promoting a specific brand To provide major recommendations on how to overcome challenges of internet marketing Project Scope: In last five years the emergence of technological advancement has rendered a drastic change on the business progress. At the very initial stage, business performers intended to depend on traditional media for maintaining their promotional activities. With the rapid progress of globalization, the marketing executives have decided to change business promotional strategies and policies for drawing the attention of international customers. Internet marketing is one of the most significant ways of placing the brand on different geographical areas (Armstrong et al. 2015). However, this specific study has focused to evaluate the necessary opportunities that internet marketing is having for introducing the brand in different geographical areas. With the help of internet marketing the service providers can communicate with the people of different geographical boundaries directly by sitting at their workplace. At the same time, internet marketing can drag the attention of customers from different cultural backgrounds and attitudes. Therefore, the number of target customers can be increased automatically. On the other hand, internet marketing is possessed with some of the major challenges as well. In order to promote the brand by using technological advancement the business experts as well as the employees should have technological skills and competency. Due to the sudden technological barrier the entire business process fails to maintain its systematic rhythmic flow (Erdo?mu? and Cicek 2012). However, this specific study has focused to make an in-depth overview about the importance of internet marketing for expanding the entire process of business for making effective promotional activities. Summarizing literature review: Taken Smith (2012) stated that the importance of internet marketing in rendering brand recognition is the primary concern of this specific study. With the help of an effective internet marketing strategies and policies brands can be introduced in different multinational countries. In the literature review, various types of marketing strategies have been discussed among which the importance of social media marketing is most prominent. On the other hand, the study has focused to critically evaluate the necessary opportunities of online advertisements. As opined by Bruhn, Schoenmueller and Schfer (2012), the brands can get the scope to draw the attention Worldwide after promoting with the help of online advertisement. Justification of research problem: It has been observed the employees of business organizations are not competent enough in handling advanced technology. Therefore, the business experts have to face difficulties in promoting business with the help of internet marketing. Therefore, the study has focused to evaluate both the positive as well as the negative impact of online media advertisement. Literature gap and opportunity: In this specific literature review the primary focus has been provided on the various types of online marketing. The researcher had the opportunity to evaluate critically about necessary opportunity and challenges of internet marketing. Therefore, the study could have focused on analyzing the various impacts of online advertising in enhancing brand promotion rather than discussing on the different types of internet marketing. In order to collect appropriate data and information the research would use data analysis method for conducting the entire research work successfully. In this very specific study, both qualitative as well as quantitative data collection technique would be used for conducting the entire research work successfully. Qualitative research: In order to collect necessary response regarding the impact of internet marketing the study would focus to involve international customers for collecting their response. Total 5 managers from different organizations would be involved for collecting data whether they get necessary facility after internet marketing or not (Hutter et al. 2013). With the help of non-probability sampling technique the study has focused to concentrate on those professionals who like to conduct their promotional activities on social media pages. Data collection technique: An effective interview session would be conducted by involving the managers of those specific organizations. With the help of an effective interview session the managers would like to express their opinion on how the internet marketing has rendered enough recognition of a brand beyond going the regional market (Laroche, Habibi and Richard 2013). The data analysts would get the scope of acquiring immediate information from the participants. As a result, researcher can accomplish the entire research work systematically. Reliability and validity: Reliability of data implies that the researcher would like to gather necessary responses from those participants who are directly aware and involved within the research issue. As a result, the data that would be collected would have proper relevance (Galbraith?Emami and Lobstein 2013). On the other hand, the responses collected from the interviewees have proper validity. The information are not backdated or previously recorded. Quantitative data analysis: In order to make an in-depth evaluation of data the research focuses to use positivism research philosophy with the help of deductive research approach by involving descriptive form of research design. Positivism research philosophy enables the researcher to make an in-depth observation on the research issue (Zarantonello and Schmitt 2013). Deductive approach helps to analyze data based on existing theories. However, descriptive research design is the systematic approach of explaining the entire research issue from different point of view without making self interpretation. Research instrument: Survey questionnaires are used as one of the most significant research instruments based on which the responses from the participants have been collected (Schultz and Peltier 2013). At the same time, survey questionnaires helps to collect an immediate response from the participants which is very much beneficial for the researchers for accomplishing the research work. Data analysis process: With the help of a graphical representation along with evaluating mean, median, mode appropriate data and information would be collected from the participants. In addition, the researcher would like to make survey questionnaires based on which the participants will respond regarding the research issue. Sampling size: Sampling size enables in gathering data from a large number of population by involving specific group of people. Sampling size is constituted with two major types including probability sampling size and non-probability sampling size (Lu, Chang and Chang 2014). In this very specific study, non-probability sampling size has been selected by involving 50 customers who are highly influenced on social media promotion. Interview and question design: Question 1: Do you believe internet marketing is having major positive impact in promoting the brand on the overall international market? Gnatt Chart: Serial No. Activities Start Date End Date Duration 1. Selection of topic 06/10/2017 08/08/2017 3 2. Formulation of aim and objectives 09/10/2017 10/08/2017 2 3. Literature review 11108/2017 20/08/2017 10 4. Research methodology 21/10/2017 24/08/2017 4 5. Data collection 25/10/2017 1/08/2017 8 6. Data analysis 02/11/2017 07/09/2017 7 7. Conclusion 08/11/2017 10/09/2017 3 8. Final submission 11/11/2017 ------- 1 Gnatt Chart (Source: Created by the author) Research Limitation: Every research is possessed with major limitations while dealing with the issue. In this specific study, the researcher has taken small of sampling size for analyzing necessary data and information. In order to evaluate the research issue properly the researcher could have focused on dealing with large number of population. On the other hand, this specific study decides to select positivism research philosophy. Positivism research philosophy is highly dependent on keen observation. However, only an acute observation is not sufficient enough for evaluating data and information. Therefore, the study could have focused on selecting post positivism philosophical approaches with the help of which research issue can be observed along with proper evidence. Conclusion: With the dynamic progress of business process the needs and demands of the customers are changing gradually. The business experts intend to expand their entire business wings beyond going the regional market. Internet marketing is one of the most effective ways of drawing the attention of customers from different geographical boundaries and attitudes. This specific research issue has provided an in-depth overview on how business organizations get opportunities in gaining organizational image and reputation with the help of internet marketing. Some of the most effective challenges faced by the marketing managers have also been evaluated in this specific study. In order to find out the research issue this specific study has focused to make both qualitative research collection procedure as well as quantitative. Necessary responses from the participants would be collected in order to know the opportunities and challenges of internet marketing. Reference List: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bruhn, M., Schoenmueller, V. and Schfer, D.B., 2012. Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), pp.770-790. Erdo?mu?, ?.E. and Cicek, M., 2012. The impact of social media marketing on brand loyalty.Procedia-Social and Behavioral Sciences,58, pp.1353-1360. Galbraith?Emami, S. and Lobstein, T., 2013. The impact of initiatives to limit the advertising of food and beverage products to children: a systematic review.Obesity Reviews,14(12), pp.960-974. Hutter, K., Hautz, J., Dennhardt, S. and Fller, J., 2013. The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook.Journal of Product Brand Management,22(5/6), pp.342-351. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. Lu, L.C., Chang, W.P. and Chang, H.H., 2014. Consumer attitudes toward bloggers sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness.Computers in Human Behavior,34, pp.258-266. Schultz, D.E. and Peltier, J., 2013. Social media's slippery slope: challenges, opportunities and future research directions.Journal of research in interactive marketing,7(2), pp.86-99. Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting Millennials.Journal of Consumer Marketing,29(2), pp.86-92. Zarantonello, L. and Schmitt, B.H., 2013. The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude.International Journal of Advertising,32(2), pp.255-280.
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